Surveys are one of the most popular options to collect feedback for businesses. And if you are also looking to build surveys but don’t know which tools to use, you are at the right place.
This article presents you with the 12 best survey tools online (and everything you need to know about them). By the end of it, you will understand how these tools can help you tap into meaningful insights and choose the right tool for your business.
What Is An Online Survey Tool?
An online survey tool is software that allows you to create, distribute and analyze surveys online. These tools allow you to create and customize survey questions, select target audiences, distribute surveys through various channels, collect responses, and analyze results.
Online survey tools are typically easy-to-use and a cost-effective option to gather insights from your customers, employees, and different stakeholders of your business.
What makes them widely popular is their ability to effectively implement market research, gauge customer satisfaction, create employee engagement assessments, and much more. You can use this data to optimize your existing strategies and improve different dynamics of your business.
The 12 Best Survey Tools Online For Businesses (2023)
To make the most of your surveys, you need to pick out the best tool that can help you do so. But with so many options available in the market, selecting the right one for your business can be difficult.
To help you out, we have listed the 12 best survey tools online (both free and paid) present in the market and added everything that you need to know to make an informed decision.
1. Google Forms
Google Forms is a free survey tool that allows you to easily create questionnaires and share them online. You can create multiple types of survey questions using their drag-and-drop feature and also export the results directly to Google Sheets.
Key Features:
- Drag-and-drop survey builder
- Add customizable images, fonts, and color schemes to your surveys
- Multiple answer types and custom logic feature
- Responsive survey design for different screen types
- Real-time response tracking
- Easily share surveys via the website, emails, or links.
- Graphs and charts for analyzing the data
- Collaborate on feedback data using video or voice conferencing
Why It’s Helpful For Your Business:
- It’s free to use for your business
- Responsive surveys that fit different device screens and track real-time submissions
- Completely secure with encrypted data
- Easy-to-use survey tool
- Allows collaboration with your team
Pricing: Free
2. Reviewfy.io
Data suggests that the survey response rate is directly correlated to survey length or duration. On average, survey response rates drop by 17% when surveys have more than 12 questions or take over 5 minutes to complete.
After having extensively studied the limitations & drawbacks of existing survey platforms, Reviewfy.io has been built by a team of marketing experts to tap into the “sweet spot” which keeps the surveys short, while still capturing the essence of your customer feedback.
One of the recent launches in the survey market, this online survey tool is definitely the most unique software on the list – with its customizable blockchain-based token reward system. If you want to create surveys for a valuable feedback loop while keeping your respondents satisfied, this is one of the best free tools in the market.
Key Features:
- Short visual surveys that are easy to create and even easier to answer for your customers
- Supports different survey types for your customers, products, and employees – such as NPS, CSAT, employee assessment, and a lot more.
- Custom question libraries with visually-engaging questions for quicker grasp
- Simple drag-and-drop to create your survey questionnaire
- Ready-to-use template built by experts
- Multi-channel support to share your surveys easily via emails, Whatsapp, Slack, SMS, and many more
- Integrate your favorite tools to the platform directly via API
- Real-time analytics, segmented channel-wise to get deep insights
- Unique, customizable reward system (optional) for your customers, encouraging them to respond and increase brand loyalty
Why It’s Helpful For Your Business:
- Build surveys that are easy to answer for your respondents but give you enough insights
- Takes just a few clicks to design visually-appealing surveys
- Proven survey length to avoid survey fatigue and get maximum responses
- Easily share the surveys across different channels that your customers prefer
- Powerful integrations to make the best of your survey campaigns
- AI-powered visual analytics to give you real-time customer data
- Reward system encourages customers to respond more intentionally, providing you with better insights and building stronger relationships.
Reviewfy.io is designed to encourage your customers to give their feedback at every step. From the templates to the length of your surveys to the response types and reward system – everything has been built to help you gather the insights you need.
Pricing: All the premium features are currently free for 6 months as a launch offer (valid for a limited time only).
If you want to create surveys that get maximum responses, sign up for FREE today and get access to all the premium features of Reviewfy.io.
3. SurveySparrow
The online survey software allows you to create conversational surveys of all types, for different purposes, and in multiple languages. The platform is designed to optimize your workflows to get better response rates.
They allow you to create different types of surveys including CSAT, NPS, market research analysis, employee 360 assessment, etc.
Key Features:
- Supports multiple types of surveys for your customers, products, and employees.
- Ready-to-use templates are available
- Provides automation for your survey processes
- Allows third-party integrations including Google Drive, MailChimp, and Slack.
- Create feedback survey bots to collect data from your customers
Why It’s Helpful For Your Business:
- Build surveys without code
- Supports multiple languages
- Automate workflows
- Integrations available for multiple applications
- Track data from anywhere and gain insights on trends.
Pricing: Two plans are available at $99 and $499 per month. It also provides a customizable package.
4. QuestionPro
This is another free survey tool online that caters to the needs forof both beginners and enterprises. You can add multiple question types, logic, and even personalized branding.
They provide you with free templates and have over 88 features to create perfect online surveys for your business.
Key Features:
- 250+ survey templates for different survey types
- Point-and-click online survey logic
- Mobile-optimized surveys for smartphones and tablets
- Additional options for both online and offline surveys
- Automated reporting dashboards which can be easily exported
- Integrated online panel management
- Integrations with other third-party platforms including Salesforce and Hubspot to name a few.
Why It’s Helpful For Your Business:
- Integrate multiple survey logics without learning how to use them
- Multi-lingual support
- Panel integration that helps you conduct focus group surveys, recruit new members, conduct text analysis, etc.
- Free version available with a variety of features
Pricing: Their basic plan is free while the advanced plan costs $99/month. They also have custom packages available.
5. Typeform
The Typeform survey tool uses a unique approach to engage with your audience – one question at a time to make it feel like a conversation. They also provide built-in photo and video libraries to bring your questions to life.
Key Features:
- 800+ survey no-code templates
- Built-in video and photo library
- Mobile-responsive surveys
- Integrations with multiple third-party apps
- Shareable reports that can be exported to other tools for in-depth analysis
Why It’s Helpful For Your Business:
- No-code survey forms that can be built easily
- Conditional logic to ask the right follow-up questions and skip the rest
- Responsive surveys for different screen types
- Intuitive design, engaging user experience.
- Third-party integrations available
Pricing: Basic plan starts at $25/month and goes up to $83/month for their business plan. Custom packages are also available.
6. InMoment
This is a cloud-based survey software for measuring your customer experience. They support multiple survey types including CSAT, NPS, and CES micro surveys.
Their surveys are optimized for mobile phones and let you collect data through various channels such as emails, in-app feedback, SMS, link or QR code, etc.
Key Features:
- Supports different customer experience surveys
- In-app micro surveys available
- Survey links embedded in QR code
- Multi-lingual support
- Allows third-party integrations
- Real-time data analysis
Why It’s Helpful For Your Business:
- Their XI platform combines different survey data to derive actionable business value
- Email notifications route feedback to the right team based on survey score
- Supports multiple survey channels and languages
- Custom filters to analyze CX metrics for different variables
Pricing: Available on request. A free demo is also available.
7. Qualtrics
It is another powerful survey tool that is perfect for businesses of all sizes. Qualtrics lets you easily create survey questionnaires with simple drag-and-drop. It also simplifies your research with automated analytics so you can boost your business growth.
Key Features:
- Drag-&-drop feature and built-in templates to create survey forms
- 100+ question types for survey questionnaire
- Third-party integrations including Salesforce, Adobe, etc.
- AI-based analysis engine that provides features like predictive analysis and text analysis
- Multi-channel surveys with different embed options
- Custom reports that can be easily shared
Why It’s Helpful For Your Business:
- No code required to build the surveys
- Powerful AI to track different metrics and KPIs
- Multi-channels to avoid survey fatigue
- Predictive analysis to proactively recommend you the next steps
- Customizable, intelligent workflows
Pricing: Available on request. Varies for different services.
8. SurveyMonkey
This is one of the most popular survey software currently present in the market. In addition to the built-in survey templates, they also have a wide range of expert-written sample questions to include in your surveys.
It is a great option to measure your customer or employee satisfaction, conduct market research, and even for event planning.
Key Features:
- Survey questions written by experts to gather feedback
- AI-powered data analysis
- Centralized dashboard to manage all your surveys
- Third-party integrations including Microsoft Teams, Slack, etc.
- Skip logic
Why It’s Helpful For Your Business:
- Visual data analysis in real-time
- Multi-channel support to share your surveys
- Insightful ready-to-use questions
- Advanced reporting features
- Suited for both individuals and businesses
Pricing: Starts from 1999 INR/month up to 3800 INR/month.
9. ProProfs Survey Maker
This survey tool allows you to gather insights through different survey types that can be shared across multiple channels online. Their interactive designs encourage responses, while their robust data analysis makes it easier to turn information into actionable insights.
Key Features:
- 100+ built-in survey templates
- Customizable survey graphics such as fonts, images, and colors.
- Multi-lingual support with over 70+ languages
- Third-party integrations with Salesforce, Mailchimp, and many more
- Share surveys through different channels like your website, social media, or emails.
Why It’s Helpful For Your Business:
- Readymade survey templates and question types available
- Customizable surveys to make it more visually appealing
- Survey branching and conditional logic
- Integrate your favorite tools to make the best out of your surveys
Pricing: Their basic plan starts at $19/month and goes up to $99/month for the business plan.
10. Zoho Survey
This survey tool lets you create surveys in just a few minutes with its feature-rich and user-friendly platform.
With over 25+ types of questions and advanced features like skip logic and piping, you can create perfect surveys for your business.
Key Features:
- Survey forms with customizable themes
- Real-time graphical results
- Third-party integrations available
- Allows collaboration with your team
Why It’s Helpful For Your Business:
- Easy to use and friendly UI
- Lets you create survey forms in minutes
- Allows you to view real-time results
- Mobile-responsive surveys that are optimized for different screens
Pricing: Starts from 600 INR/month up to 3900 INR/month. They also have a free plan available.
11. Hubspot Customer Feedback Survey
This is another powerful survey tool to analyze and understand your customer experience. With Hubspot, you can choose from a variety of CRM-powered customer feedback surveys including NPS, CSAT, and CES to measure your customer’s loyalty.
Key Features:
- Different types of customer surveys such as NPS, CES, and CSAT
- Built-in feedback dashboard
- Powered by CRM
- Automation for your customer service processes
Why It’s Helpful For Your Business:
- Measures customer feedback
- Tools to prioritize and optimize your customer experience
- Manage 1-to-1 communications with your customers at scale that is accessible to your entire team
- Automate your processes with ticket routing, task creation, etc.
Pricing: This is a part of Hubspot’s CRM package starting at $400/month.
12. Qualaroo
This is another online survey tool by Proprofs that helps you survey your visitor directly on your website or app. You can gauge your overall customer experience with your business through multiple types of surveys – website feedback, product feedback, and exit surveys to measure conversion rate.
Key Features:
- Collect information from visitors at different touchpoints
- Built-in survey templates
- Nudge that can be used across various channels to ask questions to your users
- Third-party integrations with powerful tools like Salesforce, Google Analytics, and Slack
Why It’s Helpful For Your Business:
- Versatile Qualaroo nudges that can be built with no code
- The nudges can be deployed in various channels
- Measure conversion rate of your visitors
- Understand the customer experience in real-time with AI-powered analytics
Pricing: Essential plan starts at $40/month (monthly plan) and $20/month (yearly plan) for 100 responses. They also have a free plan available.
Final Thoughts
Before you start building your survey campaigns, it’s important to create a clear strategy for its success. This includes defining your survey goal, your target audience, and even the kind of questions you want to ask. Once you have a clear outline, use survey tools to tap into powerful insights from your surveys.
Now that you know everything about the best survey tools present in the market, choose the one that’s right for you and start rolling out your next survey campaign like a pro.
FAQs:
1. Which online tool is used for online surveys without much of a hassle?
Survey software is built to take out the hassle of market research and collecting customer feedback for businesses.
Reviewfy.io is the newest launch in the market that has been built after extensively studying the shortcomings of the existing survey platforms. It is a powerful, hassle-free tool that lets you build surveys in minutes with simple drag-and-drop. Reviewfy.io’s survey designs are backed by research to help you get maximum responses while increasing brand loyalty.
2. What is the most popular online survey tool and is very easy to use?
A few of the most popular survey tools online that you can start using for your business are:
a. Surveysparrow
b. Survey Monkey
c. Qualtrics
d. Typeform
3. Is Reviewfy a free tool?
Reviewfy.io is a completely free-to-use online survey tool for businesses of all sizes. It is currently free to use under their launch offer where you get access to all the premium features of the platform.
4. What is the best corporate survey tool?
If you are a corporate body, you need survey tools that can manage processes at scale. Some of the best survey tools for this purpose are Surveysparrow, Survey Monkey, Hubspot Customer Feedback, and Qualtrics. You may also want to explore the recently launched Reviewfy.io for your corporate survey needs and recompense your respondents with their unique reward system.
