The Importance of Customer Reviews
Reviews and revenue are not just alliterations, they’re brothers in arms. It’s no secret that a customer will browse reviews of any product before buying it, whether it’s online or physically at a store. A product’s claim to unrivalled supremacy is only accepted by potential customers if it is verified by other users who walked the path.
Personal recommendations and word-of-mouth referrals were once the primary means for consumers to collect information about businesses. But now, the availability of customer-generated media has made it possible to find reviews in multiple places simultaneously. What’s interesting is that customers trust these reviews almost as much as a review from a friend or family member. So there you go, we’ve established that reviews can make or break a business.
How do reviews influence a business?
The internet has taken over every facet of our lives, from buying groceries to researching our next car purchase. The internet was once considered a place for posting a pretty looking website to promote your business. There has been a change, and the Internet is now becoming a place where people can talk about products and services and judge them based on what other people have said.
Various studies and statistics have shown that customers do examine reviews intently when deciding on a product or service. For instance, if you’re ordering a meal to be home delivered, aren’t the restaurant reviews your first impression of whether you should order from that restaurant or not? That’s just a simple illustration of how a review influences a customer’s decision.
Reviews affect every decision a customer makes, right from the food he chooses to eat to the car he wants to buy next. According to a recent study, an astonishing 94% of online customers read reviews before making any decisions to buy a product. Thus, a customer review system is essential for a business’s survival.
Reviews not only help to influence consumer decisions but can strengthen a company’s credibility as well. Reviews have the power to gain customer trust, and they encourage people to interact with the company.
The importance of a review system
The importance of a customer review mechanism for any business cannot be stressed enough. From a customer’s standpoint, reviews help businesses better understand what they really want. Analyzing reviews helps companies understand overall customer satisfaction, which further enhances their R&D.
Reviews also have the added advantage of giving businesses credibility and establishing social proof for their brand. In addition, reviews ensure that customers have a voice and a forum to express themselves. Reviews can also be beneficial for enhancing customer loyalty to a brand.
Where reviews really benefit a business is in the fact that reviews become a source of brand building. Instead of businesses having to devise extensive marketing plans, it’s the customers who do it for them through the reviews. Customer reviews are here to stay, and any business that is still waiting to board this wagon will unfortunately fall behind in trying to reach out to customers.
Review-gathering bottlenecks
Though the process of getting a review from a customer seems quite straightforward, it is unfortunately met with a few hurdles.
One of the biggest challenges faced is that customers don’t like “spending” their time on posting reviews. Well, that’s completely understandable. Once a customer has bought a product and remains satisfied, he will usually not leave a review. But, on the contrary, studies show that customers who have had a negative experience with a product or service are 54% more likely to leave a negative review for the product.
Another common barrier to getting customers to review a product is that most customers find filling out a review form to be a tedious and time-consuming task. Reading different questions and choosing a relevant option is something that a lot of people hate to do. Even if they have all the time on this planet, the very nature of how businesses ask for feedback is what turns them away.
Drawbacks of existing review platforms
There are a few review platforms that already exist, but they are met with their own set of problems. Very often, it may be seen that not all reviews on websites are genuine, as they may be processed by the website owner. In a situation like this, how can a customer visiting the website trust the reviews? It’s not uncommon to see reviews that have been tampered with. A lot of review platforms may also not have enough reviews for a product. This again raises questions about the credibility of the company. It’s also common for competitors to sponsor negative reviews. This has a twofold impact on both businesses and customers, the business’s reputation is affected negatively, and for an unwary customer reading these reviews, he ends up with an inferior or overpriced product. Most companies’ review systems are broken and need to be fixed.
The blockchain shift
In recent years, we have adopted a new technology that promises to revolutionise global communication in a highly secure environment. As privacy and security of information and transactions are challenged by unscrupulous hackers across the globe, the blockchain system is emerging as a formidable guardian .
A blockchain is a distributed ledger that can be used to record transactions in a way that is secure, transparent, and decentralized. You can alternatively visualise it as a series of blocks containing information that cannot be altered by a central authority. A blockchain is a public, distributed ledger that can be accessed by any participant in a network transaction. A digital signature is used to verify the legitimacy of each blockchain transaction. Because encryption and digital signatures are used to protect the data on the blockchain, it can’t be changed.
Beyond the benefit of having increased security for your online transactions, blockchain technology has a wide range of applications, from voting to managing the raw material supply chain to property registration and so on ! Because it is decentralised and involves better levels of protection, blockchain technology is where the world is going.
The Reviewfy.io. Model
Reviewfy.io aims at solving the problems that are being faced by the present review systems. With the unique features of reviewfy.io, you will surely be ahead of the pack with your marketing strategy.
Flexible Content Parameters
With Reviewfy.io, you can create 5 unique parameters and customize your preferred survey responses for better visualization. You can either,
- Create visualization questions. That makes it easy for customers to understand (less effort) or,
- Offer easy options for them to respond to the questions (star rating, emoji, short text).
- Visual cues connect far better with the perceptions and emotions of a customer than bland text questions.
Effortless Form Building
The Reviewfy.io. interface employs drag-and-drop features to design forms incorporating the 5 parameters.
A Great Time Saver
Reviewfy.io is a great time saver for busy marketing managers, brand managers, and customer experience officers for whom knowing the pulse of the customers is very important for making decisions with a far-reaching impact on the brand’s growth.
Quick Email Dispatch
With Reviewfy.io you can send feedback or review forms to customers through your preferred channels—either individually or in bulk.
Smart Integrations
Reviewfy.io has an API that lets you connect it to home apps and send review requests to customers easily.
R5 Token on Polygon
The organization has an option to reward the reviewers with the R5 tokens that run on the Polygon block chain, and this process ensures that the reviews remain unalterable.
Agile Analytics
Reviewfy.io.io lets you see channel-by-channel analysis in real time on an interactive dashboard with pictures.
Reviewfy.io features
Reviewfy.io comes with a host of features not available through other regular survey platforms.
Fantastically Flexible
Reviewfy.io comes with a provision to build flexible rating mechanisms that reflect key attributes of the product or service. Every product or service is unique, and existing feedback tools offer a minimum amount of customization. Enterprises need to gauge user experience at a more complex level to understand the positives and shortcomings of their product or service. Reviefy.io offers businesses the perfect opportunity to collect solid reviews of their offerings.
Responses within Reach
Reviewfy.io consolidates all responses in one location for easy access and assessment. A business is composed of numerous departments whose efforts or workflows are directly or indirectly linked to the feedback from users. For instance, the product development team might need to take corrective action based on the reviews to upgrade the product. Therefore, easy accessibility is vital to avoid disruptions and delays. Reviefy.io ensures that the information is within the reach of everyone involved. It has provisions to create teams, groups, and so on to address an individual department’s review objectives.
Time is valuable.
Fair rewards for putting in the effort to write meaningful and authentic reviews. Most platforms do not offer any benefits for users to submit reviews, and the lack of incentive can even result in incorrect results. Moreover, paid reviews commissioned by the businesses themselves negate the trust factor. Reviewfy.io offers rewards to reviewers in the form of R5 tokens that work on Polygon.
The Future of Reviews
The experiences of others have always been an important source of information about product or service quality and will continue to be so. What really needs to be examined is how the entire review system can be enhanced to ensure the reviews capture the true experience of the customer. In the fast-progressing world we find ourselves in, it’s not going to be long before a system of facial recognition is developed to truly capture the emotions of a customer or a concept of language analysis is developed to capture the true essence of a review left by a customer. These concepts are still sometimes off, and our best source of customer reviews still continues to remain a true and unbiased, genuinely written review of a person’s experience with a product or service.
Conclusion
It’s obvious that reviews help transform the experience for both the buyer and seller of a product. The best way to ensure that a business does well is to listen to the needs of its customers. To ensure customers get the most bang for their buck, they should leave constructive and genuine reviews for businesses to improve upon. After all, innovation is an iterative process!
The experience people have while filling out review forms has been less than pleasant, and that is where Reviewfy.io. steps in. It completely transforms the way the review system for businesses is conducted.
In addition to getting an ironclad review system, Reviewfy.io. builds lasting relationships with customers that extend to the entirety of your product’s lifetime. Be part of the digital revolution and cement your business’ position in the modern landscape.
